000			02164nam a2200265Ia 4500
001			183753
003			0000000000
005			20211104035823.0
008			100223s2010 nyum b a001 0 eng
020			_a9781555707057
050			_aZ 716.85 _b.R567 2010 v.4
100			_aRobinson, Thomas Sean Casserley, _d-1966 _9111304
245		0	_aLibrary videos and webcasts / _cThomas Sean Casserley Robinson.
260			_aNew York : _bNeal-Schuman Publishers, _cc2010.
300			_axi, 127 p. : _bill. _c23 cm.
500			_aPublished in cooperation with the Library Information and Technology Association, a division of the American Library Association.--T.p. verso.
504			_aIncludes bibliographical references (p. 121-122) and index.
505			_aIntroduction : library video and webcast basics -- Planning -- Implementation -- Marketing -- Best practices -- Measures of success.
520			_aBegins with a video and Webcast basics,such as identifying and gathering everything one will need to get started,including funding.Covers getting buy-in from staff and the ABCs of looking for ideas and inspiration and preparing to create a video. Covers how to create a basic video, including basic and advanced quality techniques,along with how to create a collection of library video geared toward a variety of specific subjects,such as marketing,service announcements,video tours,interviews,annual reports,and instructional screen casts. Covers how to get the word out,how to develop a brand, and how to use video hosting services such as YouTube and other social networks.Features a list of inspiring and creative library videos as well as pratical tips and advice, and thoughts on the creative process.Explains how to measure the success of library video implementation by tracking views and usage of of one's video with popular and,often,free Web metric tools. Primarily for the use of the librarians yet accessible for other researchers.
650			_aLibraries _93083
650			_aLibraries and video recording. _9111305
650			_aWebcasting. _9111306
942			_cREF
999			_c77470 _d77470