000			01930nam a2200277Ia 4500
001			201212
003			0000000000
005			20211104041329.0
008			020306s2002 maum a000 0 eng
020			_a1564968650
050			_aNC 1000 _b.T732 2002
100			_aTriedman, Karen. _945426
245		0	_aColor graphics : _bthe power of color in graphic design / _cKaren Triedman & Cheryl Dangel Cullen ;[essays by Leatrice Eiseman].
260			_aGloucester, Mass. : _bRockport Publishers, _cc2002.
300			_a173 p. : _bchiefly ill. (chiefly col.) _c29 cm.
505			_aColor that persuades -- Color that changes your perspective -- Color with a primary message -- Color that evokes emotion.
520			_aColor is one of the most effective and least expensive ways to convey a message or get a viewer's attention. Color communicates instantly. Even before the viewer has read and understood the text, the color scheme has conveyed something on a subconscious level. Color has become an instant message. Color Graphics explores this phenomenon through stunning work from top international designers and examines how their use of color has made these designs powerful and memorable. Whether its colors are bold, subtle, or missing entirely, each piece is briefly examined and includes comments from the designers about the key role color plays in their work. Additional insight comes from leading color expert Leatrice Eiseman, who addresses topics such as where color forecasts come from, consumers' reactions to specific colors, and the role color plays in design for children. (www.shelfari.com)
650			_aColor _931246
650			_aColor in advertising. _945427
650			_aCommercial art _918806
650			_aGraphic arts _918809
700			_aCullen, Cheryl Dangel. _945428
700			_aEiseman, Leatrice. _945429
942			_cFIL
999			_c78130 _d78130