| 000 | 01372nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | 203030 | ||
| 003 | 0000000000 | ||
| 005 | 20211104042511.0 | ||
| 008 | 101130s2011 njum b a001 0 eng | ||
| 020 | _a9780470433423 | ||
| 050 |
_aHD 69.B7 _b.W561 2011 |
||
| 100 |
_aWheeler, Alina, _d-1948 _9112571 |
||
| 245 | 0 |
_aBrand Atlas : _bBranding intelligence made visible / _cAlina Wheeler and Joel Katz. |
|
| 260 |
_aHoboken, NJ : _bWiley, _cc2011. |
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| 300 |
_a144 pages : _billustrations (some color) _c24 cm. |
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| 336 |
_atext _2rdacontent. |
||
| 337 |
_aunmediated _2rdamedia. |
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| 338 |
_avolume _2rdacarrier. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aThis reference material defined more than fifty brand topics. It synthesizes the most relevant brand topics for the big-picture, time-crunched professional who just wants to get up to speed on brand basics, brand oversight, and marketplace trends. Streamlined content, provocative diagrams, and quotes from brand visionaries and thought leaders make this valuable resource a new experience. Basically, it is a valuable source for creating a brand and brand identity. | ||
| 650 |
_aBrand name products. _911576 |
||
| 650 |
_aBranding (Marketing) _921807 |
||
| 650 |
_aTrademarks _937974 |
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| 942 | _cREF | ||
| 999 |
_c78657 _d78657 |
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