000 01494nam a2200277Ia 4500
001 205128
003 0000000000
005 20211104043302.0
008 080811s2007 xx 000 0 eng d
020 _a9789719385202
035 _a(0000000000)205128
050 _aHD 69.B7
_b.D349 2007
100 _aDe Asis, Karen V.
_945525
245 0 _aColor folders in the mind :
_ba branding story : a metaphorical guide to tracking your brand anytime, anywhere /
_cby Karen V. De Asis ; [edited by Margie Quimpo-Espino ; foreword by Socorro C. Ramos].
260 _aQuezon City :
_bK.V. De Asis,
_cc2007.
300 _a116 p. :
_bill.
_c21 cm.
500 _aBonus chapter on Who are ethical Filipino managers"--Cover.
520 _aColor Folders in the Mind is rich with marketing wisdom, and provides a clear roadmap for every one who wants to build a successful brand. It brings to light the elements that help global brands remain successful, and illustrated how local brands adopt brilliant marketing strategies to transform themeselves into world class brands.
700 _aEspino, Margie Quimpo.
_945526
942 _cFIL
999 _c78974
_d78974