000			01825nam a2200277Ia 4500
001			207198
003			0000000000
005			20211104043415.0
008			060202s2004 000 0 eng d
020			_a971-8581-91-X
050			_aS 4945.C6 _b.G287 2005
100			_aGenilo, Jude William R. _943621
245		0	_aCommunity-based communication : _ba new approach to development communication / _cJude William R. Genilo.
260			_aQuezon City : _bGreat Books Pub., _cc2004.
300			_axviii, 158 p. _c23 cm.
520			_aCommunity-Based Communication : A New Approach to Development Communication by Dr. Jude William R. Genilo answers the need for a locally-developed communication ,odel. A product of exhausive research, the book discusses the modes by which rice farmers in a Tarlac village communicate to enable the negotiation of meanings and the sharing of both traditional and modern farming knowledge and practices, doing away with the old source-message-medium-receiver-effect paradigm. This book will be helpful not only to communication researchers and development communication practitioners but also to various individuals, groups and institutions who are engaged in improving the plight of marginalized communities as they study communication and how it can be improved to maximize the potentials of message organization, transmission and interpretation.
650			_aCommunity in agriculture _zPhilippines _2sears _993047
650			_aFarmers _zSan Jose (Tarlac City). _2sears _993048
650			_aRice farmers _zPhilippines _2sears _993049
650			_zPhilippines
650			_zSan Jose (Tarlac City) _993050
650			_zSan Jose (Tarlac City) _993050
700			_aBhagwani, Ernie T.
942			_cFIL
999			_c79027 _d79027