000			01890nam a2200289Ia 4500
001			247046
003			0000000000
005			20211104061514.0
008			110913s2011 gw a b 001 0 eng d
020			_a9783899553482
050			_aZ 246 _b.B499 2011
100			_aBilz, Silja. _9118146
245		4	_aThe little know-it-all : _bcommon sense for designers / _c[edited by Robert Klanten, Mika Mischler and Silja Bilz ; text by Silja Bilz ; all text translated by Michael Robinson].
260			_aBerlin, Germany : _bGestalten, _c2011
300			_a383 p. : _bcol. ill. _c17 cm.
500			_aPrevious ed.: 2007.
504			_aIncludes bibliographical references (p. 337-343) and index.
505			_a1.0. Foreword -- 2.0. Contents -- 3.0. Design -- 4.0. Typography -- 5.0. Digital media -- 6.0. Production -- 7.0. Marketing -- 8.0. Law -- 9.0. Organisation -- 10.0. References -- 11.0. Notes -- 12.0. Index -- 13.0. Imprint.
520			_aThis updated new edition of The Little Know-It-All provides the fundamental information designers need to know to thrive in their growing field of practice. It is an indispensable manual of the knowledge currently required of designers as the evolution of media re-defines their role and expands the disciplines in which they must be competent. Divided into the seven chapters Design, Typography, Digital Media, Production, Marketing, Law, and Organization, the book offers concise analysis as well as definitions of unique vocabulary. Written for a global audience, it expounds on various international formats and legalities.
650			_aGraphic design (Typography) _2sears _925498
650			_aLayout (Printing) _2sears _983910
700			_aKlanten, Robert. _931367
700			_aMischler, Michael. _9118147
700			_aRobinson, Michael. _9118148
942			_cREF
999			_c83482 _d83482