000			02040nam a2200265Ia 4500
001			248640
003			0000000000
005			20211104061944.0
008			130517s2013 gw 000 0 eng
020			_a9783899554779
050			_aNK 2195.S89 _b.B733 2013
245		0	_aBrand spaces : _bbranded architecture and the future of retail design / _c[edited by Robert Klanten, Sven Ehmann, and Sofia Borges ; text and preface by Sofia Borges].
264			_aBerlin, Germany : _bGestalten, _c2013
300			_a239 p. : _bcol. ill. _c31 cm.
520			_a they provide us with experiences that stick with us on an emotional level and we buy products there as souvenirs to preserve their memory.
520			_aBrands are always hungry for new communication ideas. With unique spatial experiences quirky events, experimental showrooms, radical pop-up shops, and stunning flagship stores they are reaching out to their most sophisticated audiences. Brand Spaces showcases cutting-edge interior concepts and locations with character that effectively communicate brands in several dimensions at the same time. Decision-makers from leading brands such as Audi, Camper, Aesop, Freitag, Gaggenau, Nike, Nokia, and Starbucks share concepts and strategies that communicate overall brand identity while respecting local specifications. On top of that, a wide range of exceptional examples of contemporary interior design proves that the work of smaller brands and local retailers is as groundbreaking as that of larger global players. In short, Brand Spaces shows how trailblazers are creating branded worlds that are more than worth a visit. They are places that become urban landmarks or community hubs
650			_aBranding (Marketing) _2sears _921807
650			_aCorporate image _2sears _963452
650			_aStores, Retail _2sears _998232
700			_aBorges, Sofia. _931366
700			_aEhmann, Sven. _931365
700			_aKlanten, Robert. _931367
942			_cREF
999			_c83670 _d83670