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| 005 | 20190220151714.0 | ||
| 008 | 171201s2018 enka b 001 0 eng | ||
| 020 | _a9780749481971 | ||
| 040 | _erda | ||
| 050 |
_aHF 5415.3 _b.B721 2013 |
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| 100 | 1 |
_aBrace, Ian, _d1949- _eauthor _928917 |
|
| 245 | 1 | 0 |
_aQuestionnaire design : _bhow to plan, structure and write survey material for effective market research / _cIan Brace |
| 250 | _aFourth edition | ||
| 260 |
_aLondon : _bKoganPage, _c2018. |
||
| 264 | 1 |
_aLondon : _bKoganPage, _c2018. |
|
| 265 | _aFFB | ||
| 300 |
_aviii, 382 pages : _billustrations ; _c24 cm. |
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| 336 |
_atext _btxt _2rdacontent |
||
| 336 |
_astill image _bsti _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 490 | 0 | _aMarket research in practice | |
| 504 | _aIncludes bibliographical references and index | ||
| 520 | 8 | _aQuestionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims | |
| 650 | 0 |
_aMarketing research _xMethodology. _928817 |
|
| 650 | 0 |
_aQuestionnaires _xDesign. _923788 |
|
| 942 |
_2lcc _cGS |
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| 984 |
_a067212 _blac |
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