000			02048cam a2200301Ii 4500
999			_c8450 _d8450
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005			20190305163810.0
008			170303t20172017ne a 000 0 eng d
020			_a9789063694333
040			_erda
050		4	_aHD 45 _b.D788 2017
100	1		_aDragt, Els, _eauthor. _929215
245	1	0	_aHow to research trends : _bmove beyond trend watching to kickstart innovation / _cEls Dragt.
260			_aAmsterdam : _bBIS Publishers, _c[2017].
264		1	_aAmsterdam : _bBIS Publishers, _c[2017].
300			_a199 pages : _billustrations (some color) ; _c23 cm.
336			_atext _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references.
520	2		_aUnderstanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives you an overview of the trend research process. lt brings a structured, research-based approach to the table instead of a crystal ball. It is practical, hands-on and offers multiple perspectives on researching trends for professionals and trend students around the globe. lt shows you that researching trends is a skill that combines the intuitive and the analytical. Based on a 3 step method, you will learn in a hands-on way to scan your environment for signs of change, analyse your trend spots and apply your trend insights to kick start innovation. This book synthesises existing theories, concepts and ideas on trend research. The interviews with experts and students will guide you on your trend journey
520	8		_aThis book shows you how to use trend research to explore the future. You'll learn to scan the environment for signs of change, analyse trend spots and apply insights to kickstart innovation
650		0	_aTechnological innovations _xResearch. _929216
650		0	_aChange _xResearch _929217
650		0	_aForcasting Research. _929218
942			_2lcc _cGS
984			_a067409 _blac