| 000 | 01530nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | 270560 | ||
| 003 | 0000000000 | ||
| 005 | 20211104064449.0 | ||
| 008 | 120209s2012 miu b 001 0 eng | ||
| 020 | _a9781414496184 | ||
| 040 |
_aDLC _cDLC _erda |
||
| 050 |
_aHC 79.T4 _b.In67 2012 |
||
| 245 | 0 |
_aInnovation masters : _bhistory's best examples of business transformation. |
|
| 264 |
_aDetroit : _bGale/Cengage Learning, _c[2012];copyright 2012. |
||
| 300 |
_aix, 404 pages _c29 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aInnovation Masters covers the best examples of successful businesses and/or businesspeople that have incorporated or developed a new product, service, or technology that helps to reinvent or revolutionize their business and/or industry. Entries will detail how these dramatic innovations were pivotal in keeping these companies on the cutting edge. Companies such as Amazon (which was successful in carving out new sales channels), Starbucks (which successfully reframed a product's relationship to its customer base), or IBM (which successfully shifted an entire company's strategy from providing products to services) will be highlighted. | ||
| 650 |
_aDiffusion of innovations _943014 |
||
| 650 |
_aNew products _921811 |
||
| 650 |
_aOrganizational change _921480 |
||
| 650 | _aTechnological innovations | ||
| 942 | _cREF | ||
| 999 |
_c84674 _d84674 |
||