000 03743nam a2200337Ia 4500
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005 20211104064826.0
008 150108n 000 0 eng d
020 _a9781118892701
040 _erda
050 _aHD 30.215
_b.B145 2014
100 _aBaesens, Bart.
_9119678
245 0 _aAnalytics in a big data world :
_bthe essential guide to data science and its applications /
_cBart Baesens.
264 _aHoboken, New Jersey :
_bWiley,
_c2014
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _a addresses data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis.
500 _a contains an overview of the visionary ideas and current developments on the strategic use of analytics for business
500 _a offers the results of research and the author's personal experience in banking, retail, and government
500 _aDesigned to be an accessible resource, this book does not include exhaustive coverage of all analytical techniques, but instead focuses on analytics techniques that provide added value in business environments. It draws on the author's expertise on the topics of big data, analytics and its applications in credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. This guide includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics
504 _aIncludes index.
520 _aThe guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments. The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. The book includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics. It offers the results of research and the author's personal experience in banking, retail, and government. Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business. Also, it covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis. For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.
650 _aBig data.
_2sears
_9119338
650 _aDecision making
_2sears
_912162
650 _aManagement
_2sears
650 _aManagement
_2sears
_9119679
942 _cREF
999 _c84813
_d84813