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| 001 | 294947 | ||
| 003 | 0000000000 | ||
| 005 | 20211104073630.0 | ||
| 008 | 140206s2014 enka fb 001 0 eng | ||
| 020 | _a9780749468422 (pbk.) | ||
| 040 |
_aDLC _cDLC _erda |
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| 050 |
_aHD 59 _b.B561 2014 |
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| 100 |
_aBlack, Caroline, _d-1956 _9122219 |
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| 245 | 4 |
_aThe PR professional's handbook : _bpowerful, practical communications / _cCaroline Black. |
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| 264 |
_aLondon : _bKogan Page, _c2014 |
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| 300 |
_avii, 366 pages : _billustrations _c23 cm. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 355-359) and index. | ||
| 505 | _aMachine generated contents note: Foreword -- Conrad Bird - Director of Communications, Cabinet Office, British Government -- Introduction -- Chapter 1 The role and importance of communications in organisations -- Chapter 2 Key theories for communicators -- Chapter 3 The communications professional -- Chapter 4 Planning communications programmes and campaigns -- Chapter 5 Communications and related disciplines -- Chapter 6 Understanding audiences - the psychology of communications -- Chapter 7 Using the right channels for communications -- Chapter 8 Creativity in communications development -- Chapter 9 Visual imagery in communications -- Chapter 10 Communications skills essentials. | ||
| 520 | _aRapid changes in technology are having a major impact on the way businesses choose to reach their audience. As a result, an increasing number of people need a better understanding of modern PR and how its principles can underpin effective business management. Keeping track of the best PR practices, as well as the new communications channels that arise can be overwhelming for professionals new to the PR function.With practical advice and solutions, The PR Professional's Handbook is a complete introductory text that provides a full breakdown of the skills required in communications, including briefing, listening, questioning, writing, selling and presenting. Highlighting international case studies throughout the text, Black offers a fresh interpretation of the basics, combined with the latest information on technology and social media. | ||
| 650 |
_aBusiness communication _93460 |
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| 650 |
_aCommunication in organizations _925874 |
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| 650 |
_aPublic relations _923127 |
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| 942 | _cREF | ||
| 999 |
_c86801 _d86801 |
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