000			02030nam a2200277Ia 4500
001			295498
003			0000000000
005			20211104073954.0
008			151123n 000 0 eng d
020			_a9781846688973
040			_erda
050			_aK 1401 _b.J637 2015
100			_aJohnson, Stephen. _9121867
245		0	_aGuide to intellectual property : _bwhat it is, how to protect it, how to exploit it / _cStephen Johnson.
264			_aLondon : _bThe Economist, in association with Profile Books Ltd, _c[2015] ;©2015
300			_axiv, 338 pages : _billustrations ; _c22 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
520			_aIntellectual property (IP) is often a company's single most valuable asset. And yet IP is hard to value, widely misunderstood and frequently underexploited. IP accounts for an estimated $5 trillion of GDP in the United States alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard their own ideas and challenge the IP of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex, and the business, financial and legal issues around it are difficult to navigate. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP -- as demonstrated in the pharmaceutical industry's battle with generic drugs. This comprehensive guide to intellectual property will help companies, investors and creative thinkers understand the scope and nature of IP issues, pose the right questions to their advisers and maximize the value from this crucial tangible asset--Back cover
650			_aIntellectual property _2sears _928490
650			_aIntellectual property _2sears _928490
650			_aIntellectual property. _2sears _928490
942			_cREF
999			_c86945 _d86945