| 000 | 02543nam a2200373Ia 4500 | ||
|---|---|---|---|
| 001 | 334712 | ||
| 003 | 0000000000 | ||
| 005 | 20211104084447.0 | ||
| 008 | 161012s2017 enk b 001 0 eng | ||
| 020 | _a9781138190368 (pbk. : alk. paper) | ||
| 040 | _erda | ||
| 050 |
_aPN 4784.M34 _b.M351 2017 |
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| 100 |
_aMarsden, Paul, _d-1984 _9125858 |
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| 245 | 0 |
_aEntrepreneurial journalism : _bhow to go it alone and launch your dream digital project / _cPaul Marsden. |
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| 264 |
_aLondon ;;New York : _bRoutledge, _c2017 |
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| 300 |
_ax, 184 pages : _billustrations ; _c24 cm. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a ΓÇó developing revenue streams that can make digital journalism sustainable | ||
| 520 | _a ΓÇó engaging with mobile journalism by utilising smartphone and app technology | ||
| 520 | _a ΓÇó how to use key analytics to track and focus readership | ||
| 520 | _a ΓÇó legal and ethical dilemmas faced in a modern newsroom | ||
| 520 | _a ΓÇó the challenges of producing news for mobile readers. The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain's best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content. Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism. --Amazon.com | ||
| 520 | _aEntrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online. Topics include: ΓÇó advice on launching digital start-ups | ||
| 650 |
_aJournalism _934591 |
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| 650 |
_aJournalism _934591 |
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| 650 |
_aJournalism _934591 |
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| 650 |
_aOnline journalism. _947866 |
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| 942 | _cCIR | ||
| 999 |
_c89731 _d89731 |
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