000			02242nam a2200253Ia 4500
001			335107
003			0000000000
005			20211104084712.0
008			180205n 000 0 eng d
040			_erda
050			_a DS 663 _b .D375 2015
245		0	_aFilipino cultural symbols, ecpressions, and brands / _c Visitacion "Chit" R. De La Torre.
264			_aMakati City : _bBrown Movement for Cultural Advancement, _cc2015.
300			_a302 pages : _bcolor illustrations ; _c31 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
520			_aThis book provides another texture of the Filipino identity-the images that point to or reveal diverse facets of the Filipino, the expressions he/she reveals himself/herself in and the brands that have engaged the popular imagination of the Filipino then and now. All in all, the book attempts to contribute to the written, printed materials that have similarly explored the subject matter. The cultural symbols have been categorized into five aspects: built structures, natural wonders, material objects, travel destinations, rituals/traditions, and personalities. Among Filipino concepts/expressions that have been discussed include kapwa, pakikipag-kapwa, sense of malasakit, kagandahang loob, buo ang loob, iginuhit sa palad, barkada, jeproks, kwentong kutsero, pampataba ng puso, hapi-hapi lang, dikarte, pusong mammon, kayod marino, gulong ng palad, kuskos balungos, saying, lukso ng dugo, bigay todo, etc. Some of the Philippine brands featured in this book include Gawad Kalinga, OFW, Ang Tibay, SM, Goldilocks, Jollibee, Ayala Corporation, Insular Life and Assurance Corporation, National Book Store, Rustan's, Marikina Shoes, Destileria Limtuaco, Via Mare, Max's, Aristocrat, Hapee Toothpaste, San Miguel Beer, Hen Lin, Tesoro's, Camella Homes, Manila Bulletin, Manila Broadcasting Corporation, Pascual Laboratories, House of Precast, Robles Heritage, among others. --Cover of the book.
650			_aNational characteristics, Filipino. _2sears _941431
650			_aPhilippines _2sears
650			_aPhilippines _2sears
942			_cFR
999			_c89846 _d89846