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008 190128n 000 0 eng d
040 _erda
050 _aHD 30.23
_b.P935 2019
245 0 _aPredictive analytics for business strategy /
_creasoning from data to actionable knowledge / ;Jeffrey T. Prince.
264 _aNew York, NY :
_bMcGrawhill Education,
_cc2019.
300 _axviii, 348 pages
_b24 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes index.
520 _aDesigned for courses that provide a conceptual and broad-based introduction to econometrics and business analytics, Predictive Analytics for Business Strategy, 1st edition provides future managers with a basic understanding of what data can do in forming business strategy without getting into a taxonomy of models and their statistical properties. Through engaging questions, explanations, and applications, students develop a deeper understanding of the fundamental reasoning behind how and why analysis can generate actionable knowledge and learn to think critically about whether a given analysis has merit or not. --Amazon.co.uk
650 _a Business planning
_2sears
_921283
650 _aBusiness planning
_2sears
_921283
650 _aQuantitative research.
_2sears
_9102618
942 _cCIR
999 _c90923
_d90923