000			02909nam a2200373Ia 4500
001			343669
003			0000000000
005			20211104091436.0
008			140529s2014 enka b 001 0 eng
010			_a2014013128
020			_a9781118757734 (pbk.)
035			_a18168676
040			_aDLC _cDLC _erda
050			_aTS 170 _b.W66 2014
100			_aWoods, Roger, _d-1963 _9127307
245		0	_aEngineering innovative products : _ba practical experience / _cedited by Roger Woods, Karen Rafferty, Julian Murphy, School of Electronics, Electrical Engineering and Computer Science, Queen's University, Belfast, UK, Paul Hermon, School of Mechanical and Aerospace Engineering, Queen's University Belfast, UK.
264			_aChichester, West Sussex, United Kingdom : _bWiley, _c2014
300			_axxii, 267 pages : _billustrations _c25 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a and ΓÇóIncludes case studies from engineering students who give insights into how they have successfully developed their own ideas into companies. --Amazon.com
520			_a ΓÇóFeatures contributions from leading experts in marketing, finance, company formation, sales and intellectual protection which provides details of the challenges faced by innovators when commercializing ideas
520			_a ΓÇóProvides vital insight into the design and innovation processes within engineering and the challenges and pitfalls in translating good ideas into great products
520			_aEngineering Innovative Products: A Practical Experience is a pioneering book that will be of key use to senior undergraduate and graduate engineering students who are being encouraged to explore innovation and commercialization as part of their courses. The book will teach the essential skills of entrepreneurship and address the fundamental requirements needed to establish a successful technology company. As well as providing the crucial background and insights enabling students to identify a key market, it also offers a highly practical guide to undertaking genuine product validation and producing a feasibility study, as well as providing vital insights into the challenges and demands in forming a technology based company. Key features: ΓÇóOutlines how to develop and grow an engineering solution which has market potential and covers key business aspects of giving the perfect pitch, sales and marketing, protection of ideas and finance, to offer a complete and practical guide to commercializing ideas
650			_aMarketing.
650			_aNew products. _921811
700			_aHermon, John Paul. _9127308
700			_aMurphy, Julian, _9127309
700			_aRafferty, Karen. _9127310
942			_cCIR
999			_c90958 _d90958