| 000 | 01697nam a2200301Ia 4500 | ||
|---|---|---|---|
| 001 | 355504 | ||
| 003 | 0000000000 | ||
| 005 | 20211104093403.0 | ||
| 008 | 120716s2013 nyua 000 0 eng | ||
| 010 | _a2012026522 | ||
| 020 | _a9781260565799 | ||
| 035 | _a(IMchF)fol14399931 | ||
| 040 |
_aDLC _cDLC _erda |
||
| 050 |
_aHD 45 _b.Sch3 2020 |
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| 100 |
_aSchilling, Melissa A. _921522 |
||
| 245 | 0 |
_aStrategic management of technological innovation / _cMelissa A. Schilling. |
|
| 264 |
_aNew York : _bMcGraw-Hill, _cc2020. |
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| 300 |
_axviii, 345 p. : _billustrations _c23 cm. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 520 | _aMelissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students. --mheducation.co.uk | ||
| 650 |
_aNew products _921811 |
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| 650 |
_aStrategic planning. _918445 |
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| 650 | _aTechnological innovations | ||
| 942 | _cCIR | ||
| 999 |
_c91905 _d91905 |
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