000 | 03954nam a2200361Ia 4500 | ||
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001 | 356548 | ||
003 | 0000000000 | ||
005 | 20211104093644.0 | ||
008 | 181005s2019 enk b 001 0 eng c | ||
010 | _a2018042344 | ||
020 | _a9781138121270 (hardback : alk. paper);9781138121294 (pbk. : alk. paper) | ||
035 | _a(OCoLC)NEW | ||
035 | _a20702521 | ||
040 |
_aLBSOR/DLC _cLBSOR _erda |
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050 |
_aG 155.A1 _b.F99 2019 |
||
100 |
_aFyall, Alan. _9101132 |
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245 | 0 |
_aMarketing for tourism and hospitality : _bcollaboration, technology and experiences / _cAlan Fyall, Patrick Legohérel, Isabelle Frochot and Youcheng Wang. |
|
264 |
_aAbingdon, Oxon ;;New York, NY : _bRoutledge, _cc2019. |
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300 |
_axxvi, 594 pages : _bcolor illustrations _c24 cm. |
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336 |
_atext _2rdacontent |
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337 |
_aunmediated _2rdamedia |
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338 |
_avolume _2rdacarrier |
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504 | _aIncludes bibliographical references and index. | ||
505 | _aRevisiting traditional approaches to the marketing of tourism and hospitality / Alan Fyall and Kenneth Deptula -- The need for change: the dynamics of the global tourism and hospitality industry / Alan Fyall -- Collaboration, technology and experiences: drivers for change in the marketing of tourism and hospitality / Alan Fyall and Kenneth Deptula -- Collaboration marketing: partnerships, networks and relationships / Alan Fyall and Kenneth Deptula -- Technology and marketing: social media and beyond / Youcheng Wang -- Experiential marketing: a question of co-creation / Isabelle Frochot -- New trends in tourism and hospitality consumption / Isabelle Frochot -- Services characteristics and processes / Isabelle Frochot -- Looking beyond quality / Isabelle Frochot -- Delving deep into the experience / Isabelle Frochot -- Consumer intelligence searching: emerging tools, methodologies, and techniques / Isabelle Frochot -- Marketing strategy / Patrick Legohérel -- Market segmentation, targeting and positioning / Patrick Legohérel -- International marketing strategy / Patrick Legohérel -- Marketing destinations / Youcheng Wang -- Innovation and new tourism and hospitality products, services and experiences / Patrick Legohérel -- Pricing and revenue management / Patrick Legohérel -- Image and branding / Youcheng Wang -- Customer relationship management: loyalty and social networks / Patrick Legohérel -- Channels of distribution / Youcheng Wang -- Media, public relations and marketing communications / Youcheng Wang -- The future of tourism and hospitality marketing / Alan Fyall. | ||
520 | _aThe marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes-- | ||
650 |
_aHospitality industry _944375 |
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650 |
_aTourism _933741 |
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700 |
_aFrochot, Isabelle, _9128466 |
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700 |
_aLegohérel, Patrick, _9128450 |
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700 |
_aWang, Youcheng., _9128451 |
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942 | _cCIR | ||
999 |
_c92138 _d92138 |