000 03954nam a2200361Ia 4500
001 356548
003 0000000000
005 20211104093644.0
008 181005s2019 enk b 001 0 eng c
010 _a2018042344
020 _a9781138121270 (hardback : alk. paper);9781138121294 (pbk. : alk. paper)
035 _a(OCoLC)NEW
035 _a20702521
040 _aLBSOR/DLC
_cLBSOR
_erda
050 _aG 155.A1
_b.F99 2019
100 _aFyall, Alan.
_9101132
245 0 _aMarketing for tourism and hospitality :
_bcollaboration, technology and experiences /
_cAlan Fyall, Patrick Legohérel, Isabelle Frochot and Youcheng Wang.
264 _aAbingdon, Oxon ;;New York, NY :
_bRoutledge,
_cc2019.
300 _axxvi, 594 pages :
_bcolor illustrations
_c24 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 _aRevisiting traditional approaches to the marketing of tourism and hospitality / Alan Fyall and Kenneth Deptula -- The need for change: the dynamics of the global tourism and hospitality industry / Alan Fyall -- Collaboration, technology and experiences: drivers for change in the marketing of tourism and hospitality / Alan Fyall and Kenneth Deptula -- Collaboration marketing: partnerships, networks and relationships / Alan Fyall and Kenneth Deptula -- Technology and marketing: social media and beyond / Youcheng Wang -- Experiential marketing: a question of co-creation / Isabelle Frochot -- New trends in tourism and hospitality consumption / Isabelle Frochot -- Services characteristics and processes / Isabelle Frochot -- Looking beyond quality / Isabelle Frochot -- Delving deep into the experience / Isabelle Frochot -- Consumer intelligence searching: emerging tools, methodologies, and techniques / Isabelle Frochot -- Marketing strategy / Patrick Legohérel -- Market segmentation, targeting and positioning / Patrick Legohérel -- International marketing strategy / Patrick Legohérel -- Marketing destinations / Youcheng Wang -- Innovation and new tourism and hospitality products, services and experiences / Patrick Legohérel -- Pricing and revenue management / Patrick Legohérel -- Image and branding / Youcheng Wang -- Customer relationship management: loyalty and social networks / Patrick Legohérel -- Channels of distribution / Youcheng Wang -- Media, public relations and marketing communications / Youcheng Wang -- The future of tourism and hospitality marketing / Alan Fyall.
520 _aThe marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes--
650 _aHospitality industry
_944375
650 _aTourism
_933741
700 _aFrochot, Isabelle,
_9128466
700 _aLegohérel, Patrick,
_9128450
700 _aWang, Youcheng.,
_9128451
942 _cCIR
999 _c92138
_d92138