000			02304cam a22003738i 4500
001			447178
003			0000000000
005			20240314110347.0
008			210630s2022 nyu b 001 0 eng
020			_a9780367641535
020			_a9780367641504
035			_a22107172
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aP 91.3 _b.B751 2022
082	0	0	_a302.23/072 _223
100	1		_aBrennen, Bonnie, _eauthor. _9112437
245	1	0	_aQualitative research methods for media studies / _cBonnie S. Brennen.
250			_aThird edition.
260			_aNew York, NY : _bRoutledge, _c2022.
263			_a2202
264		1	_aNew York, NY : _bRoutledge, _c2022.
300			_avii, 256 pages : _billustrations ; _c23 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
365			_aPhP 5,032.00
504			_aIncludes bibliographical references and index.
520			_a"This fully updated third edition provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, ethnography and participant observation, textual analysis and digital research. Each chapter features step-by-step instructions that integrate theory with practice, as well as a case study drawn from published research demonstrating best practices for media scholars. Readers will also find in-depth discussions of the challenges and ethical issues that may confront researchers using a qualitative approach. With new case studies and examples throughout, this third edition also includes updated and expanded material on digital technologies and platforms, how to perform social media research, how to analyse a variety of multimedia texts, and reflections on the use of big data. A comprehensive and accessible guide for those hoping to explore this rich vein of research methodology, this book provides students and scholars with the all tools they need to be able to work in today's convergent media environment"--
650		0	_aMass media _xResearch _xMethodology. _9128978
942			_2lcc _cBK
984			_a001097 _barm
999			_c92545 _d92545