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| 001 | 447163 | ||
| 003 | 0000000000 | ||
| 005 | 20240314152408.0 | ||
| 008 | 210827s2022 iaua b 001 0 eng | ||
| 020 | _a9781265056704 | ||
| 035 | _a22195612 | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF 5415 _b.G869m 2023 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 100 | 1 |
_aGrewal, Dhruv, _eauthor. _990202 |
|
| 245 | 1 | 0 |
_aM : _bmarketing / _cDhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College, University College. |
| 250 | _aEighth edition. | ||
| 264 | 1 |
_aNew York, NY : _bMcGrawHill, _cc2023. |
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| 300 |
_axvi, 507 pages : _bcolor illustrations ; _c28 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 365 | _aPhP5,093.00 | ||
| 500 | _aIncludes bibliographical references and indexes. | ||
| 520 |
_a"M: Marketing, 8e emphasize how marketing has evolved into its present-day, integral business function of creating value. It also focus on how firms maintain value and rely on value for establishing lasting relationships with their customers"-- _cProvided by publisher. |
||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aLevy, Michael, _d1950- _eauthor. _979922 |
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| 942 |
_2lcc _cBK |
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| 999 |
_c92564 _d92564 |
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