000 | 02638cam a22003858i 4500 | ||
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001 | 447204 | ||
003 | 0000000000 | ||
005 | 20240315110850.0 | ||
008 | 200715s2021 enk b 001 0 eng | ||
020 |
_a9780367495596 _q(paperback) |
||
035 | _a21612111 | ||
040 |
_aDLC _beng _erda _cDLC |
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042 | _apcc | ||
050 | 0 | 0 |
_aG 155.A1 _b.Sw25c 2021 |
082 | 0 | 0 |
_a910.68/8 _223 |
100 | 1 |
_aHorner, Susan, _d1956- _eauthor. _9129040 |
|
245 | 1 | 0 |
_aConsumer behaviour in tourism / _cSusan Horner and John Swarbrooke. |
250 | _aFourth edition. | ||
263 | _a2101 | ||
264 | 1 |
_aLondon : _bRoutledge, _c2021. |
|
300 |
_axv, 484 pages ; _c24 cm. |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
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365 | _aPhP5,946.00 | ||
500 | _aFirst and second editions entered under: Swarbrooke, John. | ||
504 | _aIncludes bibliographical references and index. | ||
520 |
_a"Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including: tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines. This fourth edition has been updated to include: New material on the impact of CT developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, the impact of crises and natural disasters on tourism and the cruise industry Thirty brand new international case studies about topical issues such as: Airbnb, travel blogs, overtourism, COVID-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film and tv induced tourism, and tourism in Antarctica New online resources including Power Point slides and a case archive Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow the reader to check their understanding of what they have read. This book is an invaluable resource for students studying tourism"-- _cProvided by publisher. |
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650 | 0 |
_aConsumer behavior. _952027 |
|
650 | 0 |
_aTourism. _933741 |
|
700 | 1 |
_aSwarbrooke, John, _eauthor. _960357 |
|
942 |
_2lcc _cBK |
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999 |
_c92577 _d92577 |