000 02638cam a22003858i 4500
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008 200715s2021 enk b 001 0 eng
020 _a9780367495596
_q(paperback)
035 _a21612111
040 _aDLC
_beng
_erda
_cDLC
042 _apcc
050 0 0 _aG 155.A1
_b.Sw25c 2021
082 0 0 _a910.68/8
_223
100 1 _aHorner, Susan,
_d1956-
_eauthor.
_9129040
245 1 0 _aConsumer behaviour in tourism /
_cSusan Horner and John Swarbrooke.
250 _aFourth edition.
263 _a2101
264 1 _aLondon :
_bRoutledge,
_c2021.
300 _axv, 484 pages ;
_c24 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
365 _aPhP5,946.00
500 _aFirst and second editions entered under: Swarbrooke, John.
504 _aIncludes bibliographical references and index.
520 _a"Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including: tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines. This fourth edition has been updated to include: New material on the impact of CT developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, the impact of crises and natural disasters on tourism and the cruise industry Thirty brand new international case studies about topical issues such as: Airbnb, travel blogs, overtourism, COVID-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film and tv induced tourism, and tourism in Antarctica New online resources including Power Point slides and a case archive Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow the reader to check their understanding of what they have read. This book is an invaluable resource for students studying tourism"--
_cProvided by publisher.
650 0 _aConsumer behavior.
_952027
650 0 _aTourism.
_933741
700 1 _aSwarbrooke, John,
_eauthor.
_960357
942 _2lcc
_cBK
999 _c92577
_d92577