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010 _a 2009053331
015 _aGBB053036
_2bnb
016 7 _a015535584
_2Uk
020 _a9781071840993
035 _a(OCoLC)ocn495597262
040 _cHS LRC
050 0 0 _aP96.M4
_bP68 2021
100 1 _aPotter, W. James.
_9117072
245 1 0 _aMedia literacy /
_cW. James Potter.
250 _a10th ed.
260 _aLos Angeles :
_bSAGE,
_cc2011.
300 _axxi, 463 p. ;
_c23 cm.
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction. Why increase media literacy? -- Media literacy approach -- Audience. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Current status -- Content. Mass media content and reality -- News -- Entertainment content -- Advertising -- Interactive media -- Effects. Proactive perspective on media effects -- Broadening our perspective on media effects -- Confronting the issues. Who controls the mass media? -- Privacy with the media -- Piracy with the media -- Media violence -- Media influence on sports -- The springboard. Personal strategy for increasing media literacy -- Helping others increase media literacy.
650 0 _aMedia literacy.
_944360
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c92748
_d92748