000 01848nam a22004937a 4500
001 21762225
003 OSt
005 20241005093828.0
008 201019s2021 mdua b 001 0 eng d
010 _a 2020948472
015 _aGBC0I0062
_2bnb
016 7 _a020013144
_2Uk
020 _z9781793613639
035 _a(OCoLC)on1230559772
040 _cHS LRC
042 _alccopycat
050 0 0 _aHF 5415.1265
_b.R47 2021
245 0 0 _aResearch perspectives on social media influencers and brand communication /
_cedited by Brandi Watkins.
260 _aLanham :
_bLexington Books,
_c[2021]
264 1 _aLanham :
_bLexington Books,
_c[2021]
300 _axvi, 192 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aInternet marketing.
650 0 _aSocial media
_xInfluence.
_9129285
650 0 _aBranding (Marketing)
_921807
650 0 _aRelationship marketing.
_974862
650 6 _aMarketing sur Internet.
_9129287
650 6 _aStratégie de marque.
_9129288
650 6 _aMarketing relationnel.
_9129289
650 7 _abranding.
_2aat
_9129290
650 7 _aBranding (Marketing)
_2fast
_0(OCoLC)fst01743755
_921807
650 7 _aInternet marketing.
_2fast
_0(OCoLC)fst00977272
650 7 _aRelationship marketing.
_2fast
_0(OCoLC)fst01093590
_974862
650 7 _aSocial media
_xInfluence.
_2fast
_0(OCoLC)fst02009130
_9129285
700 1 _aWatkins, Brandi,
_eeditor.
_9129286
776 0 8 _iebook version :
_z9781793613622
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c92750
_d92750