000			01942nam a22002657a 4500
003			OSt
005			20241014102604.0
008			241011b |||||||| |||| 00| 0 eng d
020			_a9781641722117 (pbk.)
040			_cHS LRC
050			_aHF5548.32 _b.SI38 2023
100			_aSilva, Grace. _eauthor _9129336
245			_aE-commerce / _cGrace Silva.
260			_aNew York, NY : _bLarsen & Keller, Education, _cc2023.
300			_aviii, 228 pages : _bcolor illustrations ; _c26 cm.
365			_bPhp 5,493.00
490			_aTextbook series.
504			_aIncludes bibliographical references and index.
505			_aChapter 1: What is e-commerce? ; E-commerce marketing concepts ; E-payment system ; E- brokage ; E- commerce securoty ; Online shopping ; Conversational commerce -- Chapter 2: E-commerce business models ; Business-to- business ; Business -to- consume ; Consumer -to- consumer ; Consumer- to- business ; Business-to- administration ; Consumer-to- administration -- Chapter 3: Digital marketing ; Intergrated digital marketing ; Search engine optimization ; Types of SEO techniques ; Content marketing ; Search engine marketing ; Social media marketing ; Affiliate marketing; Cost per action ; Native advertising ; Marketing automation ; Email marketing ; Inbound marketing ; - Chapter 4: Mobile commerce ; Mobile ticketing ; Mobile banking ; Mobile marketing ; Mobile advertising ; Mobile procurement ; Mobile trading -- Chapter 5: Electronic payment systems ; E-commerce credit card payment system ; Digital wallet ; Online banking epayments ; Micropayment ; Google wallet -- Chapter 6: E-commerce software ; Virtuemart ; Batavi ; Drupal Commerce ; Nopcommerce ; Prestashop ; Magento ; Woocommerce ; Software as a service ; Volusion --
650			_aElectronic commerce. _942046
650			_aCommerce. _921115
650			_aBusiness. _933704
650			_aInformation superhighway. _959646
942			_2lcc _cBK
999			_c92768 _d92768