000			02040nam a22002057a 4500
003			OSt
005			20250610101741.0
008			250610b |||||||| |||| 00| 0 eng d
020			_a9780367897802
040			_bLCC _cHS LRC
050			_aHM 742 _b.M512 2024
245			_aSocial Media : _bthe convergence of public and personal communication / _cMeikle, Graham --
300			_a169p. : _c21cm.
504			_aIncludes index.
505			_aIntroduction 1. Communication 2. Data 3. Remix 4. News 5. Visibility 6. Citizenship 7. Regulation
520			_arom Facebook and YouTube to TikTok and WeChat, this accessible book explores the relationships between public and personal communication on social media to understand their impacts on users’ everyday lives. Social media have made possible new kinds of relationships, entertainment, and politics, and enabled billions of people to experience new forms of communication, community, and communion. But social media are also profit-driven, data-mining corporations, and their core business model is often built around targeted surveillance that enables the commercial exploitation of their users’ everyday lives. Graham Meikle explores the tensions between these different dimensions of social media, engaging with questions of communication, data, remix, news, visibility, citizenship, and regulation. This second edition has been substantially revised: more than half of the text is entirely new to this edition, and those sections that remain have been completely updated. This new edition includes analysis of the data-driven business models of major social media firms, and of how these firms are expanding into new areas such as AI. It also includes discussion of major developments in news, surveillance, and activism on social media, as well as a new chapter on regulation. This book is an ideal critical introduction to social media in all their complexity
546			_aIn English.
650			_2Social media -- Moral and ethical aspects.
942			_2lcc _cBK
999			_c93036 _d93036