| 000 | 00905nam a22002777a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20251029130601.0 | ||
| 008 | 251029b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780357983973 | ||
| 040 | _cHS LRC | ||
| 050 |
_aHF 5415.123 _b.A565 2025 |
||
| 100 |
_aAndrews, J. Craig _9130204 |
||
| 245 |
_aAdvertising, promotion, and other aspects of integrated marketing communications / _cJ. Craig Andrews, Terence A. Shimp |
||
| 250 | _a11th ed. | ||
| 260 |
_aAustralia : _bCengage, _cc2025. |
||
| 265 | _aCDB | ||
| 300 |
_axx, 700 pages : _bcolor illustrations ; _c28 cm. |
||
| 365 | _b10,560.00 | ||
| 504 | _aIncludes glossary, end notes, name index, subject index. | ||
| 650 |
_aCommunication in marketing _945773 |
||
| 650 |
_aSales promotion _962528 |
||
| 650 |
_aAdvertising _94389 |
||
| 650 |
_aDirect marketing _950805 |
||
| 700 |
_aShimp, Terence A. _9115685 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c93386 _d93386 |
||