000 00659nam a22001577a 4500
003 OSt
005 20251124112840.0
008 251124b |||||||| |||| 00| 0 eng d
040 _cHS LRC
050 _aABM
_b2024 009
245 _aA study on guerrilla marketing on its effect in brand image in motorcycle taxi transportation in comparison to world-of-mouth marketing /
_cJessika Mae E. Amurao, Ysabelle M. Barrera, Ma. Angelica Jane A. Borillo, Alyza Marie R. Dionisio, Nicola Amber L. Lehaney, Indira Cayena V. Manalo
260 _cJune 2024
300 _a82 p. ;
_c28 cm.
650 _aGuerrilla Marketing.
_xBrand image.
_9130689
942 _2lcc
_cRESEARCH
999 _c93617
_d93617