Marketing basics : a modular approach /
Balasan, Ma. Nancy T.
Marketing basics : a modular approach / Ma. Nancy T. Balasan. - x, 177 pages : 25 cm.
Includes bibliographical references and indexes.
This book is intended for students taking up Marketing program and other related fields of specialization or discipline. Its serves as an introduction to a higher level of Marketing subject or any related business subjects. This book offers a concise and direct approach to the discussion of basic marketing concepts for easy comprehension. Each module begins with a list of learning objectives to provide the students an overview of what they are going to learn, key terms to reinforce students marketing vocabulary and pre-test to gauge their prior knowledge. There are also end-of-module evaluations composed of post-test , discussion questions, and concept application.
9789712368202
Marketing
HF 5415.13 / .B183 2014
Marketing basics : a modular approach / Ma. Nancy T. Balasan. - x, 177 pages : 25 cm.
Includes bibliographical references and indexes.
This book is intended for students taking up Marketing program and other related fields of specialization or discipline. Its serves as an introduction to a higher level of Marketing subject or any related business subjects. This book offers a concise and direct approach to the discussion of basic marketing concepts for easy comprehension. Each module begins with a list of learning objectives to provide the students an overview of what they are going to learn, key terms to reinforce students marketing vocabulary and pre-test to gauge their prior knowledge. There are also end-of-module evaluations composed of post-test , discussion questions, and concept application.
9789712368202
Marketing
HF 5415.13 / .B183 2014
