Marketing basics : (Record no. 17721)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01426nam a2200253Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 277113 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210120100921.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100816s2014 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789712368202 |
| 040 ## - CATALOGING SOURCE | |
| Description conventions | rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | .B183 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Balasan, Ma. Nancy T. |
| 9 (RLIN) | 46583 |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing basics : |
| Remainder of title | a modular approach / |
| Statement of responsibility, etc. | Ma. Nancy T. Balasan. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Manila : |
| Name of producer, publisher, distributor, manufacturer | Rex Book Store, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 177 pages : |
| Dimensions | 25 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book is intended for students taking up Marketing program and other related fields of specialization or discipline. Its serves as an introduction to a higher level of Marketing subject or any related business subjects. This book offers a concise and direct approach to the discussion of basic marketing concepts for easy comprehension. Each module begins with a list of learning objectives to provide the students an overview of what they are going to learn, key terms to reinforce students marketing vocabulary and pre-test to gauge their prior knowledge. There are also end-of-module evaluations composed of post-test , discussion questions, and concept application. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Filipiniana |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Aklatang Emilio Aguinaldo-Information Resource Center | Aklatang Emilio Aguinaldo-Information Resource Center | Filipiniana | 03/10/2015 | FUND:GenRef SY 14-15 | FIL 014516 | HF 5415.13 .B183 2014 | 3AEA2015000562 | 01/20/2021 | 01/20/2021 | Filipiniana |
