Friends with benefits :

Barefoot, Darren, 1974-

Friends with benefits : a social media marketing handbook. by Darren Barefoot. - San Francisco, California : No Starch Press, 2010. - xxvii, 280 pages : illustrations ; 23 cm.

Includes bibliographical references and index.

What is social media? -- Get social media ready -- Flagging a ride : finding the right bloggers and communities -- Netiquette : Miss Manners for the Web -- Stick out your thumb : devising your pitch -- Measuring success : how to monitor the Web -- Is social media marketing risky business? -- Damage control in the digital age -- Does MySpace still matter? -- Understanding Facebook -- Video marketing with YouTube and other video sharing sites -- The Twitter revolution -- The power of crowds : understanding and participating in online communities.

9781593271992

2009032426

GBA985245 bnb

015358012 Uk


Internet marketing.
Online social networks.

HF 5415.1265 / .B237 2010