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Friends with benefits : a social media marketing handbook. by Darren Barefoot.

By: Contributor(s): Material type: TextTextSan Francisco, California : No Starch Press, 2010Description: xxvii, 280 pages : illustrations ; 23 cmISBN:
  • 9781593271992
Subject(s): LOC classification:
  • HF 5415.1265 .B237 2010
Contents:
What is social media? -- Get social media ready -- Flagging a ride : finding the right bloggers and communities -- Netiquette : Miss Manners for the Web -- Stick out your thumb : devising your pitch -- Measuring success : how to monitor the Web -- Is social media marketing risky business? -- Damage control in the digital age -- Does MySpace still matter? -- Understanding Facebook -- Video marketing with YouTube and other video sharing sites -- The Twitter revolution -- The power of crowds : understanding and participating in online communities.
List(s) this item appears in: SENG221_MEDIA AND INFORMATION LITERACY | SDISS111_DISCIPLINE AND IDEAS IN SOCIAL SCIENCES | SMGT111_ORGANIZATION AND MANAGEMENT
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Circulation Circulation DLSU-D HS Learning Resource Center Circulation Circulation HF 5415.1265 .B237 2010 (Browse shelf(Opens below)) 003039 Available 3HSL2014003039

Includes bibliographical references and index.

What is social media? -- Get social media ready -- Flagging a ride : finding the right bloggers and communities -- Netiquette : Miss Manners for the Web -- Stick out your thumb : devising your pitch -- Measuring success : how to monitor the Web -- Is social media marketing risky business? -- Damage control in the digital age -- Does MySpace still matter? -- Understanding Facebook -- Video marketing with YouTube and other video sharing sites -- The Twitter revolution -- The power of crowds : understanding and participating in online communities.

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