Food and wine tourism : integrating food, travel and terroir /
Croce, Erica,
Food and wine tourism : integrating food, travel and terroir / Erica Croce and Giovanni Perri. - Wallingford, Oxfordshire, UK ;;Boston, MA : CABI is a trading name of CAB International, [2017] - ix, 254 pages 25 cm.
Includes bibliographical references and index.
- Reviews new emerging destinations and food and wine tourism from a business perspective and - Includes new global case studies discussing aspects such an Indian wine, Scottish whisky, and Austrian chocolate tourism. If food and wine tourism is well planned, managed, and controlled, it can become a real economic resource. Suitable for students in tourism and leisure subjects, the practical application provided in this book also makes it an ideal resource for those operating in the food and wine sector. --Amazon.com This established textbook explores how regions present themselves to tourists experiencing the culture, history, and ambience of a location through the food and wine they produce. It provides practical suggestions and guidelines for establishing a food-related tourism destination and discusses the environment, understanding the food tourist, supply issues, marketing, and best practice strategies. It includes numerous case studies from around the world and plentiful pedagogical features to aid student learning. The second edition: - Contains updated chapters throughout to form a complete and current overview of food and wine tourism
9781786391278 (pbk. : alk. paper)
2016052949
Food tourism.
Wine tourism.
G 155.A1 / .C871 2017
Food and wine tourism : integrating food, travel and terroir / Erica Croce and Giovanni Perri. - Wallingford, Oxfordshire, UK ;;Boston, MA : CABI is a trading name of CAB International, [2017] - ix, 254 pages 25 cm.
Includes bibliographical references and index.
- Reviews new emerging destinations and food and wine tourism from a business perspective and - Includes new global case studies discussing aspects such an Indian wine, Scottish whisky, and Austrian chocolate tourism. If food and wine tourism is well planned, managed, and controlled, it can become a real economic resource. Suitable for students in tourism and leisure subjects, the practical application provided in this book also makes it an ideal resource for those operating in the food and wine sector. --Amazon.com This established textbook explores how regions present themselves to tourists experiencing the culture, history, and ambience of a location through the food and wine they produce. It provides practical suggestions and guidelines for establishing a food-related tourism destination and discusses the environment, understanding the food tourist, supply issues, marketing, and best practice strategies. It includes numerous case studies from around the world and plentiful pedagogical features to aid student learning. The second edition: - Contains updated chapters throughout to form a complete and current overview of food and wine tourism
9781786391278 (pbk. : alk. paper)
2016052949
Food tourism.
Wine tourism.
G 155.A1 / .C871 2017
