Superbrands /
Superbrands /
Victor Jeffrey, Lindsay Birley, project director.
- volume : illustrations 35 cm.
volume 1 : An insight into 42 Philippine superbrands.
Superbrand offers consumers significant emotional and/or physical advantages over its competitors which (consciously or subconsciously) consumers want, recognize and are willing to pay a premium for. The 42 brands featured in this book are selected from a list of brands formulated by a Superbrands Council. The book explores the history of these brands, their development, marketing, advertising and design achievements.
Advertising
HF 6161.B4 / .Su76 1999 v.
volume 1 : An insight into 42 Philippine superbrands.
Superbrand offers consumers significant emotional and/or physical advantages over its competitors which (consciously or subconsciously) consumers want, recognize and are willing to pay a premium for. The 42 brands featured in this book are selected from a list of brands formulated by a Superbrands Council. The book explores the history of these brands, their development, marketing, advertising and design achievements.
Advertising
HF 6161.B4 / .Su76 1999 v.
