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Superbrands / Victor Jeffrey, Lindsay Birley, project director.

Contributor(s): Material type: TextTextMakati City : Chelsea Publishing, [1999];copyright 1999Description: volume : illustrations 35 cmContent type:
  • text
Carrier type:
  • volume
Subject(s): LOC classification:
  • HF 6161.B4  .Su76 1999 v.
Contents:
volume 1 : An insight into 42 Philippine superbrands.
Summary: Superbrand offers consumers significant emotional and/or physical advantages over its competitors which (consciously or subconsciously) consumers want, recognize and are willing to pay a premium for. The 42 brands featured in this book are selected from a list of brands formulated by a Superbrands Council. The book explores the history of these brands, their development, marketing, advertising and design achievements.
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Holdings
Item type Current library Call number Status Date due Barcode
Isagani R. Cruz Collection Isagani R. Cruz Collection Aklatang Emilio Aguinaldo-Information Resource Center HF 6161.B4 .Su76 1999 v.1 (Browse shelf(Opens below)) Not for loan 3IRC0000004465
Isagani R. Cruz Collection Isagani R. Cruz Collection Aklatang Emilio Aguinaldo-Information Resource Center HF 6161.B4 .Su76 1999 v.1 (Browse shelf(Opens below)) Not for loan 3IRC0000004404
Filipiniana Reference Filipiniana Reference Aklatang Emilio Aguinaldo-Information Resource Center Filipiniana Reference HF 6161.B4 .Su76 1999 v.1 (Browse shelf(Opens below)) Available 3AEA0000260091

volume 1 : An insight into 42 Philippine superbrands.

Superbrand offers consumers significant emotional and/or physical advantages over its competitors which (consciously or subconsciously) consumers want, recognize and are willing to pay a premium for. The 42 brands featured in this book are selected from a list of brands formulated by a Superbrands Council. The book explores the history of these brands, their development, marketing, advertising and design achievements.

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