Effective public relations /
Ali, Moi
Effective public relations / Moi Ali. - London : Dorling Kindersley, 2001 - 72 p. : col. ill. 18 cm.
Lists techniques in developing effective public relations skills and publicity campaigns.
Presents tips on how to generate and manage publicity- from recognizing public relations opportunities, to creating and sustaining media coverage. Shows the manner of identifying and targeting audience, and provides techniques for presenting information, whether writing news releases, or organizating press conferences, and product launches. Diagrams, charts and illustrations accompany the information.
751312908
Public relations
Public relations
HD 59 / .Al41 2001
Effective public relations / Moi Ali. - London : Dorling Kindersley, 2001 - 72 p. : col. ill. 18 cm.
Lists techniques in developing effective public relations skills and publicity campaigns.
Presents tips on how to generate and manage publicity- from recognizing public relations opportunities, to creating and sustaining media coverage. Shows the manner of identifying and targeting audience, and provides techniques for presenting information, whether writing news releases, or organizating press conferences, and product launches. Diagrams, charts and illustrations accompany the information.
751312908
Public relations
Public relations
HD 59 / .Al41 2001
