Customer relationship management strategies in the digital era /
Nasir, Suphan, 1978-
Customer relationship management strategies in the digital era / Suphan Nasir, Istanbul University, Turkey. - Hershey : Business Science Reference, An Imprint of IGI Global, [2015]. - xvii, 322 pages ; 29 cm. - A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series .
"Premier Reference Source"--Cover.
Includes bibliographical references (pages 268-318) and index.
"This book blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers"--
9781466682313 (hardcover : alk. paper)
2015003117
Customer relations--Management.
Information technology--Management.
HF 5415.5 / .N178 2015
Customer relationship management strategies in the digital era / Suphan Nasir, Istanbul University, Turkey. - Hershey : Business Science Reference, An Imprint of IGI Global, [2015]. - xvii, 322 pages ; 29 cm. - A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series .
"Premier Reference Source"--Cover.
Includes bibliographical references (pages 268-318) and index.
"This book blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers"--
9781466682313 (hardcover : alk. paper)
2015003117
Customer relations--Management.
Information technology--Management.
HF 5415.5 / .N178 2015
