Creative strategy generation :
Caporale, Bob.
Creative strategy generation : using passion and creativity to compose business strategies that inspire action and growth / Bob Caporale. - New York : McGraw-Hill Education, [2015]. - xv, 252 pages : illustrations ; 24 cm.
Includes bibliographical references (pages 235-241) and index.
"A step-by-step guide to creating successful business strategies by learning how to apply a creative process to classic strategic theories. Its lessons are aimed squarely at the thousands of strategic practitioners who are tasked with developing product, portfolio, and market-level strategic plans for their organizations."--Amazon.com.
9780071850117
Strategic planning.
Creative ability in business.
HD 30.28 / .C173 2015
Creative strategy generation : using passion and creativity to compose business strategies that inspire action and growth / Bob Caporale. - New York : McGraw-Hill Education, [2015]. - xv, 252 pages : illustrations ; 24 cm.
Includes bibliographical references (pages 235-241) and index.
"A step-by-step guide to creating successful business strategies by learning how to apply a creative process to classic strategic theories. Its lessons are aimed squarely at the thousands of strategic practitioners who are tasked with developing product, portfolio, and market-level strategic plans for their organizations."--Amazon.com.
9780071850117
Strategic planning.
Creative ability in business.
HD 30.28 / .C173 2015
