Mass media research :
Wimmer, Roger D.
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 5th ed. - Belmont : Wadsworth Pub., c1997. - xiii, 498 p. : ill. ; 23 cm. - Wadsworth series in mass communication and journalism .
Includes index
This text effectively presents both principles and techniques of statistics and research methods in a totally mass media oriented context. The text presents the research process and enables students to understand analysis and reports from secondary sources. --- Amazon.com
0534244742
Mass media --Social aspects.
Communications.
HM 258 / .W716 1997
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 5th ed. - Belmont : Wadsworth Pub., c1997. - xiii, 498 p. : ill. ; 23 cm. - Wadsworth series in mass communication and journalism .
Includes index
This text effectively presents both principles and techniques of statistics and research methods in a totally mass media oriented context. The text presents the research process and enables students to understand analysis and reports from secondary sources. --- Amazon.com
0534244742
Mass media --Social aspects.
Communications.
HM 258 / .W716 1997
