Concise encyclopedia of advertising /
Clow, Kenneth E.
Concise encyclopedia of advertising / Kenneth E. Clow, Donald Baack. - New York : Best Business Books : The Haworth Reference Press, c2005. - xiii, 213 p. 23 cm.
Provides marketers, advertisers, consumers, and businesses with a quick reference to the terminology used in the advertising industry. This guide allows the readers to understand and utilize terms from the fields of advertising and marketing.
0789022117 (soft : alk. paper)
2004013359
Advertising
R HF 5803 .C626 2005
Concise encyclopedia of advertising / Kenneth E. Clow, Donald Baack. - New York : Best Business Books : The Haworth Reference Press, c2005. - xiii, 213 p. 23 cm.
Provides marketers, advertisers, consumers, and businesses with a quick reference to the terminology used in the advertising industry. This guide allows the readers to understand and utilize terms from the fields of advertising and marketing.
0789022117 (soft : alk. paper)
2004013359
Advertising
R HF 5803 .C626 2005
