Concise encyclopedia of advertising / (Record no. 66370)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01066nam a2200265Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 99457 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211103234548.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040607s2005 nyu be 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004013359 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0789022117 (soft : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (AEA)4BA0E1FA508F4087B43A7C3434A74F5E |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 13616670 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | R HF 5803 .C626 2005 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| 9 (RLIN) | 23672 |
| 245 #0 - TITLE STATEMENT | |
| Title | Concise encyclopedia of advertising / |
| Statement of responsibility, etc. | Kenneth E. Clow, Donald Baack. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Best Business Books : The Haworth Reference Press, |
| Date of publication, distribution, etc. | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 213 p. |
| Dimensions | 23 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Provides marketers, advertisers, consumers, and businesses with a quick reference to the terminology used in the advertising industry. This guide allows the readers to understand and utilize terms from the fields of advertising and marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 4389 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald. |
| 9 (RLIN) | 96527 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Aklatang Emilio Aguinaldo-Information Resource Center | Aklatang Emilio Aguinaldo-Information Resource Center | Reference | 11/24/2006 | REF-002161 | HF 5803 .C626 2005 | 3AEA0000296399 | 11/03/2021 | 11/03/2021 | Reference |
