Encyclopaedia of marketing /
Shah, Anupam
Encyclopaedia of marketing / Anupam Shah. - New Delhi : Anmol Publications, c2006. - 302 p. 25 cm.
Provides definitions and descriptions covering the current marketing and also Internet marketing services.Explains marketing processes and includes key terms and concepts in marketing with coverage of advertising,sales promotion,public relations,direct marketing,personal selling,and e-marketing.
8126129247
Marketing.
HF 5415 / .Sh13 2006
Encyclopaedia of marketing / Anupam Shah. - New Delhi : Anmol Publications, c2006. - 302 p. 25 cm.
Provides definitions and descriptions covering the current marketing and also Internet marketing services.Explains marketing processes and includes key terms and concepts in marketing with coverage of advertising,sales promotion,public relations,direct marketing,personal selling,and e-marketing.
8126129247
Marketing.
HF 5415 / .Sh13 2006
