Encyclopaedia of marketing / (Record no. 66850)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00943nam a2200229Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 101311 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211103235559.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070213s2006 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8126129247 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (AEA)C6B3242EF6A5488795031B2BD1D818F7 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AEA |
| Transcribing agency | AEA |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .Sh13 2006 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shah, Anupam |
| 9 (RLIN) | 97067 |
| 245 #0 - TITLE STATEMENT | |
| Title | Encyclopaedia of marketing / |
| Statement of responsibility, etc. | Anupam Shah. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Anmol Publications, |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 302 p. |
| Dimensions | 25 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Provides definitions and descriptions covering the current marketing and also Internet marketing services.Explains marketing processes and includes key terms and concepts in marketing with coverage of advertising,sales promotion,public relations,direct marketing,personal selling,and e-marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| Source of heading or term | sears |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Aklatang Emilio Aguinaldo-Information Resource Center | Aklatang Emilio Aguinaldo-Information Resource Center | Reference | 02/13/2007 | REF-002323 | HF 5415 .Sh13 2006 | 3AEA0000297094 | 11/03/2021 | 11/03/2021 | Reference |
