Strategic management concepts :
David, Fred R.
Strategic management concepts : a competitive advantage approach / Fred R. David. - 14th ed. ; Global edition. - Boston : Pearson, c2013. - xiv, 416 p. : col. ill. ; 28 cm.
Includes indexes.
Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
The author captures the complexity of the present business environment and likewise delivers the latest skills and concepts in a clear and concise manner.
9780273767602
2011035610
Strategic planning.
Strategic planning--Case studies.
HD 30.28 / .D280 2013
Strategic management concepts : a competitive advantage approach / Fred R. David. - 14th ed. ; Global edition. - Boston : Pearson, c2013. - xiv, 416 p. : col. ill. ; 28 cm.
Includes indexes.
Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
The author captures the complexity of the present business environment and likewise delivers the latest skills and concepts in a clear and concise manner.
9780273767602
2011035610
Strategic planning.
Strategic planning--Case studies.
HD 30.28 / .D280 2013
