Strategic management concepts : a competitive advantage approach / Fred R. David.
Material type:
TextPublication details: Boston : Pearson, c2013.Edition: 14th ed. ; Global editionDescription: xiv, 416 p. : col. ill. ; 28 cmISBN: - 9780273767602
- HD 30.28 .D280 2013
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Graduate Studies
|
DLSU-D GRADUATE STUDIES Graduate Studies | HD 30.28 .D280 2013 (Browse shelf(Opens below)) | Available | 3AEA2013001449 |
Includes indexes.
Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
The author captures the complexity of the present business environment and likewise delivers the latest skills and concepts in a clear and concise manner.
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