101 consumer behavior /

Jucutan, Myra Lao.

101 consumer behavior / Myra Lao-Jucutan, Felix M. Lao. - xv, 99 pages 18 cm.

This is a book that will give you considerable insight on the different drivers of consumer behavior. We are all different in the types of products and services that we buy, in the brands that we prefer, in our everyday needs and wants. (Source: http://www.anvilpublishing.com)

9789712722547


Consumer behavior.

HF 5415.32 / .J879 2009