101 consumer behavior / Myra Lao-Jucutan, Felix M. Lao.
Material type: TextPasig City : Anvil Publishing, 2009Description: xv, 99 pages 18 cmContent type:- text
- volume
- 9789712722547
- HF 5415.32 .J879 2009
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Isagani R. Cruz Collection | Aklatang Emilio Aguinaldo-Information Resource Center | HF 5415.32 .J879 2009 (Browse shelf(Opens below)) | Not for loan | 3IRC0000007702 |
This is a book that will give you considerable insight on the different drivers of consumer behavior. We are all different in the types of products and services that we buy, in the brands that we prefer, in our everyday needs and wants. (Source: http://www.anvilpublishing.com)
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