Brand Atlas : Branding intelligence made visible /
Wheeler, Alina, -1948
Brand Atlas : Branding intelligence made visible / Alina Wheeler and Joel Katz. - Hoboken, NJ : Wiley, c2011. - 144 pages : illustrations (some color) 24 cm.
Includes bibliographical references and index.
This reference material defined more than fifty brand topics. It synthesizes the most relevant brand topics for the big-picture, time-crunched professional who just wants to get up to speed on brand basics, brand oversight, and marketplace trends. Streamlined content, provocative diagrams, and quotes from brand visionaries and thought leaders make this valuable resource a new experience. Basically, it is a valuable source for creating a brand and brand identity.
9780470433423
Brand name products.
Branding (Marketing)
Trademarks
HD 69.B7 / .W561 2011
Brand Atlas : Branding intelligence made visible / Alina Wheeler and Joel Katz. - Hoboken, NJ : Wiley, c2011. - 144 pages : illustrations (some color) 24 cm.
Includes bibliographical references and index.
This reference material defined more than fifty brand topics. It synthesizes the most relevant brand topics for the big-picture, time-crunched professional who just wants to get up to speed on brand basics, brand oversight, and marketplace trends. Streamlined content, provocative diagrams, and quotes from brand visionaries and thought leaders make this valuable resource a new experience. Basically, it is a valuable source for creating a brand and brand identity.
9780470433423
Brand name products.
Branding (Marketing)
Trademarks
HD 69.B7 / .W561 2011
