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Brand Atlas : Branding intelligence made visible / Alina Wheeler and Joel Katz.

By: Material type: TextTextPublication details: Hoboken, NJ : Wiley, c2011.Description: 144 pages : illustrations (some color) 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780470433423
Subject(s): LOC classification:
  • HD 69.B7  .W561 2011
Summary: This reference material defined more than fifty brand topics. It synthesizes the most relevant brand topics for the big-picture, time-crunched professional who just wants to get up to speed on brand basics, brand oversight, and marketplace trends. Streamlined content, provocative diagrams, and quotes from brand visionaries and thought leaders make this valuable resource a new experience. Basically, it is a valuable source for creating a brand and brand identity.
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Holdings
Item type Current library Call number Status Date due Barcode
Reference Reference Aklatang Emilio Aguinaldo-Information Resource Center Reference HD 69.B7 .W561 2011 (Browse shelf(Opens below)) Not for loan 3AEA0000316687

Includes bibliographical references and index.

This reference material defined more than fifty brand topics. It synthesizes the most relevant brand topics for the big-picture, time-crunched professional who just wants to get up to speed on brand basics, brand oversight, and marketplace trends. Streamlined content, provocative diagrams, and quotes from brand visionaries and thought leaders make this valuable resource a new experience. Basically, it is a valuable source for creating a brand and brand identity.

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