Questionnaire design :
Brace, Ian, 1949-
Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace - Fourth edition - London : KoganPage, 2018. - viii, 382 pages : illustrations ; 24 cm. - Market research in practice .
Includes bibliographical references and index
Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims
9780749481971
Marketing research--Methodology.
Questionnaires--Design.
HF 5415.3 / .B721 2013
Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace - Fourth edition - London : KoganPage, 2018. - viii, 382 pages : illustrations ; 24 cm. - Market research in practice .
Includes bibliographical references and index
Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims
9780749481971
Marketing research--Methodology.
Questionnaires--Design.
HF 5415.3 / .B721 2013
